A composite function of the relationship and the situation having a multidimensional nature.
|1.||Competitive and hostile vs cooperative and friendly||Relation and Situation|
|2.||Superficial vs Intense||Relation and Situation|
|3.||Equal vs Unequal||Relation|
|4.||Formal vs Informal||Relation|
|5.||Socioemotionally oriented vs Task oriented||Situation|
INDSCAL with five dimensions accounted for 87% of the variance (4-77%, 6-89%)
|1.||"The relations and situations contributed fairly equally to the cooperativeness and intensity of the communications."|
|2.||"The particular situation or task determined almost entirely how task oriented the communication was likely to be."|
|3.||"The relationship was the primary determinant of the formality and equality of the communication."|
In a later study, (1976), dimension 1. split into two distinct dimensions.
|1.||Cooperative vs Competitive|
|6.||Pleasant vs Unpleasant|
Dimension 3 was also re-titled.
|3.||Equal vs Dominance|
Verbal content (only) (1, 4, & 5)
Affective and Verbal content (2, 3, & 6)
Source: Dr. Myron Wish (Bell Labs), Industrial Research, 11/15/75.